7 Reasons Why Credit Unions are Struggling (2024)

7 Reasons Why Credit Unions are Struggling (1)

  • Report this article

Jessica MacRoberts 7 Reasons Why Credit Unions are Struggling (2)

Jessica MacRoberts

Helping business improve operational efficiencies, automate workflows/business processes, have a complete 360 degree view of customer data across, sales, marketing and services, all with the power of No-Code

Published Jan 5, 2024

+ Follow

Credit unions are grappling with a myriad of challenges that threaten their traditional operating models. Economic conditions pose a significant threat, with downturns or recessions impacting both the institutions and their members. Rising default rates during challenging economic times contribute to financial stress for credit unions.

The ongoing wave of technology and digital transformation in the financial industry presents another formidable challenge. Credit unions failing to adapt to evolving technological trends risk falling behind, struggling to provide the convenience and digital services expected by members. This lag in technological adoption can result in a loss of members to more tech-savvy competitors.

Here are 7 reasons why your CU may be struggling today and how Creatio can help your CU address these challenges in 2024:

Recommended next reads

Looking Ahead: How Credit Unions Can Best Serve the… Robert Trunzo 4 years ago
How should member experience be modeled in Credit… Maansi Sanghi 7 years ago

  1. Economic Conditions: Economic downturns or recessions can impact credit unions, affecting the financial health of both the institution and its members. In challenging economic times, members may struggle to repay loans, leading to increased default rates and financial stress for credit unions..
  2. Technology and Digital Transformation: The financial industry, including credit unions, has been undergoing significant digital transformation. Credit unions that fail to adapt to changing technology trends may struggle to provide the convenience and digital services that members increasingly expect. This could result in a loss of members to more technologically advanced competitors.
  3. Regulatory Compliance: Credit unions operate in a highly regulated environment. Changes in regulations or increased compliance requirements can pose challenges for smaller credit unions that may lack the resources to navigate complex regulatory landscapes.
  4. Competition from Fintech: Fintech companies have been disrupting the traditional banking and credit union sector by offering innovative and user-friendly financial solutions. Credit unions that do not embrace technological advancements or collaborate with fintech partners may find it challenging to compete.
  5. Member Expectations: Members' expectations for seamless, personalized, and efficient financial services have been rising. Credit unions that do not meet these expectations may struggle to retain and attract members.
  6. Risk Management: In an evolving financial landscape, effective risk management is crucial. Credit unions facing challenges in managing risks, such as credit risk or cybersecurity threats, may find themselves in difficult situations.
  7. Demographic Shifts: Changes in demographics, including aging populations and shifting consumer behaviors, can impact the demand for certain financial products and services. Credit unions that do not adjust their offerings to align with changing demographics may face challenges

How Creatio addresses these challenges:

  1. Risk Management: Creatio provides robust tools for risk assessment and management. It enables credit unions to analyze member data, assess credit risk, and make informed decisions, thereby mitigating the impact of economic downturns on default rates.
  2. Workflow Automation: Streamlining processes through automation helps credit unions respond swiftly to changing economic conditions. Automated workflows can expedite loan approval processes and enhance overall operational efficiency, reducing financial stress.
  3. Unified Member Data: Creatio's CRM consolidates member data, offering a 360-degree view of each member. This unified data platform enables credit unions to understand member preferences and behaviors, facilitating the delivery of personalized and technologically advanced services.
  4. Digital Engagement: Creatio supports multichannel communication, allowing credit unions to engage with members through digital channels. Automated communication workflows can deliver targeted messages, ensuring credit unions stay connected with tech-savvy members.
  5. Personalization: Creatio's CRM capabilities empower credit unions to personalize member interactions. This is crucial for meeting the expectations of members who demand tailored financial services, even during challenging economic conditions.
  6. Data Analytics: Creatio's analytics tools enable credit unions to derive actionable insights from member data. This helps in identifying trends, forecasting member needs, and making strategic decisions to stay competitive in a technologically evolving landscape.

Creatio acts as a catalyst for credit unions seeking to transform their traditional operating models. By integrating CRM and workflow automation, credit unions can enhance their agility, responsiveness, and member-centric approach, ultimately positioning themselves to thrive in the face of economic challenges and technological disruptions. The result is a more resilient and tech-savvy credit union that not only survives but excels in the dynamic financial landscape of 2024.

Help improve contributions

Mark contributions as unhelpful if you find them irrelevant or not valuable to the article. This feedback is private to you and won’t be shared publicly.

Contribution hidden for you

This feedback is never shared publicly, we’ll use it to show better contributions to everyone.

Woodley B. Preucil, CFA

Senior Managing Director

3mo

  • Report this comment

Jessica MacRoberts Very insightful.Thanks for sharing.

Like Reply

1Reaction 2Reactions

See more comments

To view or add a comment, sign in

More articles by this author

No more previous content

  • Transforming Credit Unions: The Impact of Traditional Lending Processes and the Creatio Solution Jan 9, 2024
  • Elevating Member Experience with Creatio in 2024: A Gateway to Trust, Loyalty, and Growth Dec 28, 2023
  • WHAT IS A DIGITAL EXPERIENCE PLATFORM (DXP)? Jan 24, 2019
  • GOING HEADLESS – WITHOUT LOSING THE BUSINESS HEAD Jan 3, 2019
  • The Ektron/EPiServer Merger: Should Your '15 Web Goals Be Put on Hold? Jan 29, 2015
  • Kentico 8.2 official release date! Nov 26, 2014
  • Hubspot Alternative Nov 5, 2014

No more next content

See all

Sign in

Stay updated on your professional world

Sign in

By clicking Continue, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

New to LinkedIn? Join now

Insights from the community

  • Financial Services What techniques can financial services professionals use to validate credit scoring models?
  • Financial Services What are the most effective credit scoring methods?
  • Business Development How do you become a credit specialist?
  • Corporate Finance How can you manage financial risks in the automotive industry?
  • Corporate Accounting What strategies can you use to manage bad debt in the revenue cycle?
  • Financial Services How can you predict risk more accurately with credit scoring models?
  • Financial Services How can small businesses effectively manage credit risk?
  • Financial Services How can you identify and mitigate credit risk?
  • Investment Banking What are some effective ways to show appreciation for your investment banking clients?

Others also viewed

  • Smaller Pacific Northwest Credit Unions Are More Poised to Thrive than in Other Regions Nate Derby 5mo
  • Saving Small Credit Unions With Big Data Nate Wentzlaff 8y
  • The Credit Union Difference...it’s NOT Where the Profits Go! Rhonda Sheets 6y
  • Rethinking Credit Unions in Trinidad and Tobago: Navigating the Landscape Dominated by Banks and Hire Purchase Companies Kathy-Ann Donawa 2mo
  • Credit Union weekly news ! Anurag Mukherjee 8mo
  • Credit Unions Face Challenges—and Opportunities—Engaging Past-Due Members TrueML Products 1w
  • Why aren’t credit unions leading the overdraft overhaul? Joel Schwartz 2y
  • How new member churn is negatively impacting your credit union. Sean Yokley 5y
  • Superman (Credit Unions) vs. Batman (Banks) Amy Neale 8y

Explore topics

  • Sales
  • Marketing
  • Business Administration
  • HR Management
  • Content Management
  • Engineering
  • Soft Skills
  • See All
7 Reasons Why Credit Unions are Struggling (2024)

FAQs

Why are credit unions struggling? ›

Credit unions facing challenges in managing risks, such as credit risk or cybersecurity threats, may find themselves in difficult situations. Demographic Shifts: Changes in demographics, including aging populations and shifting consumer behaviors, can impact the demand for certain financial products and services.

What is the largest threat to the credit union industry today? ›

Humans make up a much more vulnerable attack surface to credit unions than their tech stacks. Last year's most high-profile attacks proved that. Layering artificial intelligence deepfakes onto what is already tricky "people security" is now causing the human-vulnerability risk to rapidly accelerate.

What is the downfall of a credit union? ›

The pros of credit unions include better interest rates than banks, while the cons include fewer branches and ATMs.

Are US credit unions in trouble? ›

(FDIC) bank failures from 2021 up until the March 10 closure of Silicon Valley Bank. Notably, there were no credit union failures directly following the collapse of Silicon Valley Bank. “The credit union system remains well-capitalized and on a solid footing,” said NCUA Chairman Todd Harper in a statement on March 13.

Are credit unions at risk of collapse? ›

Experts told us that credit unions do fail, like banks (which are also generally safe), but rarely. And deposits up to $250,000 at federally insured credit unions are guaranteed, just as they are at banks.

Why do banks hate credit unions? ›

First, bankers believe it is unfair that credit unions are exempt from federal taxation while the taxes that banks pay represent a significant fraction of their earnings—33 percent last year. Second, bankers believe that credit unions have been allowed to expand far beyond their original purpose.

Are big banks safer than credit unions? ›

Just like banks, credit unions are federally insured; however, credit unions are not insured by the Federal Deposit Insurance Corporation (FDIC). Instead, the National Credit Union Administration (NCUA) is the federal insurer of credit unions, making them just as safe as traditional banks.

What is the existential threat to credit unions? ›

A major existential threat faces credit unions today due to their inability to scale; losing their member base to virtual, internet-based, financial-technology platform companies (fintechs) offering quick, easy and consumer-friendly services via mobile third-party payment applications, albeit at onerous rates.

Are credit unions safe in a market crash? ›

Credit unions are insured by the National Credit Union Administration (NCUA). Just like the FDIC insures up to $250,000 for individuals' accounts of a bank, the NCUA insures up to $250,000 for individuals' accounts of a credit union. Beyond that amount, the bank or credit union takes an uninsured risk.

Is it safer to have your money in a credit union? ›

However, because credit unions serve mostly individuals and small businesses (rather than large investors) and are known to take fewer risks, credit unions are generally viewed as safer than banks in the event of a collapse. Regardless, both types of financial institutions are equally protected.

What happens if a credit union shuts down? ›

The NCUA will send you a letter notifying you if your credit union closes and will return your funds within five days of closing. If your balance exceeds $250,000, you'll need to complete a Member Confirmation and Affidavit form to receive any funds over the insured limit.

Should I worry about my credit union? ›

Additionally, the money held in most accounts at a failed bank is insured through the Federal Deposit Insurance Corporation (FDIC). Money held in credit union accounts is insured through the National Credit Union Administration (NCUA).

What is the main downside to opening an account at a credit union? ›

Credit union disadvantages

Membership may require meeting certain work, residential or occupational requirements. Many typically offer branches only in a limited area or region.

What happens to my money if a credit union fails? ›

When a credit union fails, the NCUA is responsible for managing and closing the institution. The NCUA's Asset Management and Assistance Center liquidates the credit union and returns funds from accounts to its members. The funds are typically returned within five days of closure.

What happens if a credit union goes bust? ›

If a credit union is placed into liquidation, the NCUA's Asset Management and Assistance Center (AMAC) will oversee the liquidation and set up an asset management estate (AME) to manage assets, settle members' insurance claims, and attempt to recover value from the closed credit union's assets.

How do you tell if your credit union is in trouble? ›

If you want to check up on your credit union, make sure it's federally insured by the NCUA and look at its finances, you can do that any time. Go to the NCUA's website at www.ncua.gov, click on the "Credit Union Data" link on the left-hand side of the page below where it says Data and Services.

Why are banks worse than credit unions? ›

Since banks are for-profit institutions, they typically have lower incentive to provide the best customer service. Many banks are huge national or global institutions and providing a warm and welcoming environment isn't a top priority for them.

References

Top Articles
Latest Posts
Article information

Author: Kareem Mueller DO

Last Updated:

Views: 5357

Rating: 4.6 / 5 (66 voted)

Reviews: 81% of readers found this page helpful

Author information

Name: Kareem Mueller DO

Birthday: 1997-01-04

Address: Apt. 156 12935 Runolfsdottir Mission, Greenfort, MN 74384-6749

Phone: +16704982844747

Job: Corporate Administration Planner

Hobby: Mountain biking, Jewelry making, Stone skipping, Lacemaking, Knife making, Scrapbooking, Letterboxing

Introduction: My name is Kareem Mueller DO, I am a vivacious, super, thoughtful, excited, handsome, beautiful, combative person who loves writing and wants to share my knowledge and understanding with you.